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Blogging and Healthcare

Dale Hunscher (who runs the US cousin of this site) has written a book: Blogging for Health Professionals Using TypePad: a jump-start approach. The Internet fundamentally changed the relationship between patient and clinician and blogging is a way for healthcare to adapt. More than ever clinicians and healthcare organisations need to build trust with their customers, and the use of social software, like blogs, is a way to do it.

Dale tells healthcare practitioners how to set up a blog on Typepad that will build their reputation and attract customers. Each stage of the set up is clearly described and once your blog is up and running he tells you how to drive visitors to it.

Dale sells Blogging for Health Professionals Using Typepad as an eBook, which means it's less expensive and you can download and read it now .


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